Digital Commerce & Marketplaces
Headless commerce, personalization, and marketplace engines that drive conversion and lifetime value.
Headless by Design
Composable architectures give you flexibility, speed, and experimentation without platform lock‑in. We separate the experience layer (Next.js) from commerce engines (Shopify/CommerceTools/Medusa/Custom) to iterate independently.
This enables fast A/B tests, personalized content, and performance optimizations while preserving a clean domain model for catalog, cart, checkout, and orders.
Storefront Performance & SEO
We optimize Core Web Vitals using edge rendering, route prefetch, image/CDN optimization, and script hygiene—directly impacting organic traffic and conversion.
Structured data (Product, Offer, Breadcrumb, Review) powers rich results; sitemaps and hreflang improve discovery for international sites.
Personalization & Merchandising
We implement recommendations (related, frequently bought together), dynamic bundles, and personalized collections based on behavior and segments.
Campaign tooling lets merchandisers control collections, badges, banners, and promotions without developer intervention.
Search & Discovery
We build fast, typo‑tolerant, facet‑aware search with synonyms, boosts, and business rules; we use vector search for semantic results where needed.
Collection pages support facets, infinite scroll/pagination, and caching strategies tuned for freshness vs speed.
Checkout, Payments & Tax
We design a frictionless checkout with address validation, wallets, and saved payments; we support subscriptions and BNPL where applicable.
We integrate payment gateways (Stripe, Adyen), fraud checks, and tax engines (Avalara) with clear decline/timeout handling.
Catalog, PIM & Content
We model product hierarchies, variants, and attributes in PIM and sync to storefronts; content (CMS) drives landing pages and campaigns.
Bulk import/export, validation, and enrichment pipelines keep catalog data clean and discoverable.
Marketplace Operations
We implement seller onboarding, KYC, listings management, pricing rules, SLAs, and dispute workflows.
Payouts, commissions, and statements are automated; compliance and monitoring ensure a healthy marketplace.
OMS, Inventory & Fulfillment
We integrate OMS/WMS for order splitting, partial fulfillment, returns, and exchanges; inventory is synchronized with safety stock and backorder policies.
Carrier integrations support multi‑carrier rate shopping, labels, and tracking with proactive notifications.
Internationalization & Compliance
Localized currency, tax/VAT, shipping methods, and content; GDPR/CCPA compliance and data residency where required.
Hreflang, localized sitemaps, and canonical rules prevent duplicate content across locales.
Analytics, CRO & Experimentation
We instrument funnels (browse→product→cart→checkout→purchase) and run A/B tests to improve add‑to‑cart and conversion rates.
We analyze search zero‑results, facet usage, and PDP engagement to drive backlog priorities that move revenue.
Security & Fraud
We enforce CSP, secure cookies, and auth best practices; we integrate fraud detection and velocity limits for sensitive endpoints.
We log critical actions and maintain audit trails for compliance and dispute resolution.
Operational Playbooks
Runbooks cover catalog refresh, campaign set‑up, incident response, and rollback procedures with clear SLAs and ownership.
Dashboards track revenue, conversion, AOV, returns, and marketplace health to inform weekly trading decisions.
Key Benefits
- Faster page speeds and higher conversion via headless, edge‑cached storefronts
- Personalized journeys with recommendations, bundles, and targeted promos
- Omnichannel operations across web, mobile, retail, and marketplaces
- Better merchandising control and experimentation velocity
- Lower total cost with composable services and vendor independence
- Marketplace governance: onboarding, KYC, SLAs, and dispute handling
Use Cases
- B2C D2C storefronts with subscriptions and loyalty
- B2B portals with contract pricing, approvals, and punchout
- Two‑sided marketplaces with seller onboarding/KYC and payouts
- Headless storefronts on Next.js with commerce APIs
- International storefronts with localized pricing, tax, and content
Results
We shipped a Next.js headless storefront with optimized CWV, better search/merchandising, and streamlined checkout.
- Conversion Rate: +16%
- Average Order Value: +11%
- Organic Sessions: +19%
Frequently Asked Questions
Do you implement Shopify/CommerceTools?
Yes—plus Medusa/Custom engines; we integrate PIM, CMS, OMS, and payment/tax providers in a composable stack.
How do you improve conversion rate (CVR)?
Faster CWV, clearer PDPs, better search/merchandising, and checkout simplification; we A/B test changes and ship proven winners.
Can you support B2B features?
Yes—contract pricing, quotes, approvals, account hierarchies, and PO flows are standard in our B2B builds.
How do you manage internationalization?
Localized catalogs, currencies, taxes, and content with hreflang and region‑aware routing; we handle compliance obligations per region.
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